I’ve decided to involve my loyal clients in the pricing of my new wine. I’m so confident about the quality that I gave 6 bottles on consignment to the first 20 orders. They then have 1 week from delivery to assess the wine and packaging quality, decide what they think its worth to them and pay me exactly that. Madness? You decide. I know my products and my clients.
Based on their feedback, I will determine the price I will sell the rest for. The pricing and release will be in mid March 2008 (only 2 700 bottles available).