OK, back from the Loeries Awards ceremony in Durban… Goodness what an experience! Over 2000 people attended the first Awards night, 350 agencies entered with more than 3000 entries, 800 brands from 23 countries – the biggest creative competition in Africa and the Middle east – We made it into the top 15 nominees in the Packaging and industrial design category. They awarded bronze, silver and gold Loeries to the winners. And on the night we got…. – NOTHING. These agencies are NEXT level. Much respect! So back at the cellar with a bit more insight into a crazy industry. I feel privileged to have had a peek into their world for one night.