The Spaniard 2011The blend consists of predominantly Carignan and Mourvedre with bits of Grenache and Cinsault. In terms of style, Woolworths loved The Big Spaniard and wanted me to produce a similar blend in a more commercial style, for this order. Hence, larger oak vessels were used for ageing with all grapes hailing from the Paarl area. The Story
Some of you may recall a short stint I had with Woolworths roughly 2 years ago. It was quite an interesting exercise. What I learnt was that when the Woolworths client stands before the shelf, she (mostly, but sometimes he), generally buys a new wine purely on visual appearance - the look and information on the label: the exact opposite of the BLANKbottle concept.
So with Woolworths round number 2, I applied what I'd learnt and gave them exactly what they wanted - a busy label. A very busy label. So busy in fact, that there is absolutely no resemblance to a BLANKbottle. With the support of 2 young designers we removed the lid off my self-inflicted design restraints this one time and went all-out. The result is …… well, open to discussion.
The wine is not available in Woolworths yet and I am not sure yet which branches will be stocking it, but I have been given the go-ahead to pre-release it to my clients. This is a special preview only to you.Technical InformationVintage: 2011How to order
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