The Spaniard 2011

The blend consists of predominantly Carignan and Mourvedre with bits of Grenache and Cinsault. In terms of style, Woolworths loved The Big Spaniard and wanted me to produce a similar blend in a more commercial style, for this order. Hence, larger oak vessels were used for ageing with all grapes hailing from the Paarl area.

The Story:

Some of you may recall a short stint I had with Woolworths roughly 2 years ago. It was quite an interesting exercise. What I learnt was that when the Woolworths client stands before the shelf, she (mostly, but sometimes he), generally buys a new wine purely on visual appearance - the look and information on the label: the exact opposite of the BLANKbottle concept. 

So with Woolworths round number 2, I applied what I'd learnt and gave them exactly what they wanted - a busy label. A very busy label. So busy in fact, that there is absolutely no resemblance to a BLANKbottle. With the support of 2 young designers we removed the lid off my self-inflicted design restraints this one time and went all-out. The result is …… well, open to discussion. 

The wine is not available in Woolworths yet and I am not sure yet which branches will be stocking it, but I have been given the go-ahead to pre-release it to my clients. This is a special preview only to you.